Sales, Marketing & Business Development
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Create go-to-market strategies and marketing message alignment
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Research and segment customers
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Build personalized marketing and sales content
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Create sales proposals and promotional materials
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Forecast engagement trends and campaign opportunities
Learn how to:
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Customer segmentation and targeting
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Marketing message alignment
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Sales proposal development
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Personalized sales content
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Career Catalyst
Modules
This is a 4-week hybrid course that goes beyond theory to provide you with practical hands-on experience.
Weeks 1-3: Online + in-person learning
Each week, you’ll complete 6-10 hours (depending on your learning style) of self-paced learning online that includes:
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Interactive readings and video lessons packed with case studies and hands-on practice assignments
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90-minute live, online session to apply concepts in real-time with your instructor and peers
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Quizzes following each module to check your learning
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Plus, two optional “office hours” with your instructor where you can ask questions or explore topics more deeply to ensure you never feel stuck.
Plus, each week, you will join your class peers for a day-long, in-person workshop to practice new skills and apply what you are learning in a collaborative and supportive setting.
Week 4: Final in-person workshop + Career Catalyst (one day)
In the last week, attend your final in-person workshop where you’ll showcase your skills and present your own AI-powered product. Plus, participate in Career Catalyst where you will learn job hunting best practices and how to use AI to land your dream or promotion including:
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Updating your resume and cover letter
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Acing the interview
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Building a great LinkedIn profile
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Networking and personal branding best practices
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Succeeding in your first 30, 60 and 90 days
Format
Prerequisites
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Basic understanding of sales and marketing
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Strong understanding of the English language (written and spoken)
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Laptop with a web camera and microphone
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Available for an in-person workshop in Toronto
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No AI experience required, just curiosity and commitment.
Start date
Register by
Upcoming courses
Oct 6, 2025
Sept 30, 2025
Start date
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Next Course
Aug 5, 2025
July 31, 2025
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AI is now a tool of the job. Learn how to use it and get ahead of the competition.
Course Timeline (August - September)

