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Customer Experience & Product Innovation

In this course, learn how to use AI to brainstorm, test and pitch product and service ideas that meet real customer needs, improve the customer experience and drive product innovation. 

Use AI to better design products, services and experiences.  

Customer Experience & Product Innovation

  • Use AI to brainstorm customized product ideas and minimum viable products (MVPs) 

  • Product development planning  

  • Data first research for product evaluation and validation 

  • Create customer personas and value propositions 

  • Build brand visuals, promotional content with AI tools 

  • Design pitch decks for your new product

Learn how to:

  • Customized solutions/Product design 

  • Data first research for product evaluation 

  • Product development planning 

  • Minimum viable product creation using AI tools 

  • Career Catalyst

Modules

This is a 4-week hybrid course that goes beyond theory to provide you with practical hands-on experience.

 

Weeks 1-3: Online + in-person learning

Each week, you’ll complete 6-10 hours (depending on your learning style) of self-paced learning online that includes: 

  • Interactive readings and video lessons packed with case studies and hands-on practice assignments 

  • 90-minute live, online session to apply concepts in real-time with your instructor and peers 

  • Quizzes following each module to check your learning 

  • Plus, two optional “office hours” with your instructor where you can ask questions or explore topics more deeply to ensure you never feel stuck.  

Plus, each week, you will join your class peers for a day-long, in-person workshop to practice new skills and apply what you are learning in a collaborative and supportive setting. 

Week 4: Final in-person workshop + Career Catalyst (one day)

In the last week, attend your final in-person workshop where you’ll showcase your skills and present your own AI-powered product. Plus, participate in Career Catalyst where you will learn job hunting best practices and how to use AI to land your dream or promotion including:

  • Updating your resume and cover letter

  • Acing the interview

  • Building a great LinkedIn profile

  • Networking and personal branding best practices

  • Succeeding in your first 30, 60 and 90 days

Format

  • Basic understanding of customer experience 

  • Strong understanding of the English language (written and spoken)  

  • Laptop with a web camera and microphone  

  • Available for an in-person workshop in Toronto   

  • You don’t need AI experience, just curiosity and commitment. 

Prerequisites 

Start date

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Upcoming courses

Nov 3, 2025

Oct 30, 2025

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Next course

Sep 8, 2025

Sep 3, 2025

Course Timeline (September - October)

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Course Timeline (September - October)

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AI is now a tool of the job. Learn how to use it and get ahead of the competition.

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